The forgotten Apple Superbowl ad
...or maybe the one just Apple just wishes everyone would forget.
Being unable to live up to their own hype was a problem Apple faced just one year after their ground-breaking 1984 triumph. Despite another big budget, more disturbing, bleak visuals and a similarly empowering message, the "Lemmings" spot was a pale shadow of their previous production, ignored by viewers and derided by critics.
Still, it's hard to figure out exactly why. Probably the best explanation is simply that the commercial "1984" tied in the zeitgeist surrounding the year 1984 in a way that is almost impossible to duplicate. Even now, it's hard to remember the impact of that moment in our culture when we actually reached the titular year in H.G. Welle's dystopian novel.