Tuesday, January 15, 2008

When movie previews were more than just editing jobs...

...this 1984 preview for "Romancing The Stone" went to the trouble and expense of filming a framing sequence especially for the movie trailer. Sure, maybe the film clips alone could have sold the story, along with narration by the usual dramatic movie preview narrator ("In a world where danger was everywhere...so was SHE!"), but using Danny DeVito's desperate character to tease the story (which studio executives reportedly felt had very dubious box office appeal) made for a far more memorable trailer. And when he breaks the fourth wall to deliver his final line of dialogue, it's like he's inviting us into a theme park ride -- which of course, is what pictures like these really are, right?


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