And the world is changed forever...oops, maybe not
In early 1990s, this radio spot for a local auto dealership didn't just break the mold of hyperbolic sales managers hyperventilating for their sale prices -- it chipped away some of the hucksterism that has helped give car salesmen one of the least trusted professions in America (the ad biz is never far behind, but that's a topic for another day).
Recently, Jim Paul of Valley Olds Pontiac GMC was driving to work when...he noticed a large inflatable gorilla floating above another dealership. He'd noticed several of these inflatable devices floating above car dealerships lately and he asked himself some questions. Did anybody ever go into that dealership and say, "Great gorilla. Makes me feel like buying a car." Why don't other businesses use gorillas? Would people be more likely to buy, say, a new home with a gorilla tethered to the chimney... Would people have more confidence in their doctors if a medical clinic featured a gorilla on the roof?
Without car dealers, would there even be an inflatable gorilla business?
Then, last weekend, I drove by a big pink gorilla looming over a dealership in the area. A plea to Jim Paul and Valley Olds: Please start running your commercial again.
Postscript: In 2003, as part of its series of faux tributes to "Real Men of Genius," one of their radio spots included this copy:
Today we salute you, Mr. Giant-Inflatable-Pink-Gorilla-Maker...The automotive industry's most convincing marketing tool: the giant, gas-filled pink Gorilla. Factory rebates, zero-percent financing -- poppycock! Nothing sells cars like a helium-happy primate.Great. Now that we're embracing them as kitsch, we'll never get be rid of 'em.