Outdoor board, 1968
No one channeled the sunny, "if it feels good, do it" spirit of the late '60s like 7-Up's "Uncola" campaign. Complimenting their message of being different from the dominant cola soft drinks, the graphics themselves were unlike the more traditional, wholesome images Coke and Pepsi favored. 7-Up's billboards (here's another one
) really indulged the counterculture in a way that had none of the condescension that usually marred other advertisers' efforts.
You've probably already realized what the billboard graphic above is based on. If you're under 40, you may need a hint and you'll find it here
Labels: Billboards, Creativity, Culture, Movies