Tuesday, August 5, 2008

Advertising's Hero Worship (part 2)

Continuing our look at the often irreverent, sometimes cynical treatment that today's advertising creatives gives to the superheroes of its youth:

Today, Batman -- the Dark Knight, or as he was known in simpler, more innocent times, the Caped Crusader and one-half of the Dynamic Duo.  We all know the legend by now:  Young Bruce Wayne, permanently traumatized by witnessing the murder of his parents, devotes a lifetime of training -- and a tool-belt full of gadgets -- to waging an endless war on crime.

But apparently, despite all that skill and battle-tested fighting techniques, he's still no match for a kid with a few jiu-jitsu classes, as this ad implies:

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