Thursday, August 7, 2008

Advertising's Hero Worship (part 4)

You think comic book heroes don't always translate well into movies?  Let's continue our look at the rocky history they've had in modern advertising:

Today:  Marvel's own jolly green giant, The Incredible Hulk.  Scientist Bruce Banner, transformed by gamma radiation into, if not quite a hero, then an anti-hero.  A creature who fought less for justice than to just be left alone.   Given that, it's really only natural he'd quit the business the first chance he got...

...but of course, there's always some "puny humans" (like those of this investment firm) to hound him about that temper of his...

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