Thursday, January 15, 2009

Why say something when you can say nothing?

In the typical newspaper run-up to the Super Bowl, the New York Times starts running articles teasing the upcoming advertisers and spots.  (Sure, it's news, if you don't think about it too hard.  Or at all.)

Yesterday's edition had a piece on Denny's upcoming Super Bowl debut.  It included this quote:
“If you want to go on the Super Bowl, with that large audience, you better have something to say,” said Mark Chmiel, chief marketing officer at Denny’s in Spartanburg, S.C.
Wow, has this guy ever watched a  Super Bowl commercial:



I applaud Mr. Chmiel's desire for substance and marketing savvy.  But be warned, the above spot, sadly typical of the vapidness of Super Bowl advertising, comes to you from the same agency now working for Denny's.

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