Craig McNamara blogs and podcasts about advertising and working in advertising
Friday, February 20, 2009
Comparing Apples To Apples
I frowned upon Pepsi's "Saturday Night Live" parody spot in an earlier post, but in the process of looking for something else, I stumbled upon another spot that put it the whole thing in some additional context. First the mediocre Pepsi spot, from this year's Super Bowl (if you remember it, do yourself a favor and don't bother watching it):
I didn't see anyone else remarking on this in the days after it ran, but apparently that spot has some kind of meta-textual component; it's not a joke on the old MacGyver show and celebrity-cameo Super Bowl spots. It seems to be meant as a parody of the old MacGyver show AS celebrity-cameo Super Bowl spot. Take a look at this MasterCard spot from the 2006 Super Bowl:
The difference, of course, is the MasterCard spot is clever, well-produced and actually amusing in its understated way.
It's not often you can make such apples-to-apples comparisons between different commercials. Too bad for Pepsi.
Craig McNamara, writer, has over 25 years experience in creating advertising, including 14 years at several of Minneapolis' best-known ad agencies. His work has won awards in both local and national award shows. He's also the author of a book on Minneapolis/St. Paul history and culture. You can find out more about him and view his portfolio at craigmwriter.com.
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