Sunday, February 1, 2009

Everything that's wrong with SuperBowl commercials is right in this passage...

As usual it's from the New York Times ad column:
“We definitely wanted to do a commercial with a creative concept worthy of the Super Bowl,” said Steve Netzley, chief executive at Euro RSCG Edge in Carlsbad, Calif., part of the Euro RSCG Worldwide division of Havas. His agency worked on the spot with another Havas agency, Arnold Worldwide, and a director, Bryan Buckley, who has directed Super Bowl spots for advertisers like E*Trade and Monster.com.

The Cash4Gold commercial features Ed McMahon and the rapper MC Hammer...

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