Friday, April 10, 2009

Right on, Target

Over the years, Target has received lots of attention for their stylish (and stylized) advertising, but I haven't read much about the their "Brand New Day" campaign.

To catchy, upbeat music that I wasn't initially certain was a new composition or an adaptation of some pop tune by some hip but obscure musician (it's the latter, I've since discovered), Target has found a appealing way to push "back to the basics" as well as "beyond the basics" -- by framing the money spent with them as alternative to other family budget cutbacks.  

No feeling of deprivation or the bland appeal of common-sense shopping here.  Target makes the idea of economizing actually seem like an improvement in your life and relationships.

Putting a happy face on a recession.  I don't know what its ultimate effect on sales will be, but that alone is an advertising feat worth recognizing.

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At April 14, 2009 at 8:22 AM , Anonymous Anonymous said...

Good information.

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When you use a professional ad agency, you tend to receive an early notice of the special offers and prices and also a considerable reduction in the advertising rate for national press. So help your business grow by promoting it in the low priced publications. Use print media to cut your costs and boost your advertising efforts in this growing economic recession.


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