Tuesday, June 9, 2009

The movie is new, but as for the poster...

Notebook-doodle style art direction has been around in general advertising for some time now (see here, for instance), and lately, it's showing up in movie advertising as well.  

The poster for the just-opened movie, "Away We Go," uses rotoscoped figures and a collage of hand-drawn images and typefaces to suggest a low-budget film free of Hollywood slickness, as well as impart a more "authentic," New Bohemian feel to its characters...

I'm tempted to say the look was inspired by this 1965 poster by Norman Hartweg for the Muir Beach Acid Test (the San Francisco-area LSD parties held by Ken Kesey, later covered in the book "The Electric Kool-Aid Acid Test")...

...but I think it was really more a technique meant to ape the elements of the various posters (and the commercial success) of the low budget, "authentic" 2007 movie, "Juno":

(By the way, those little figures running in the bottom right of the poster above.  We've seen those before, too.)

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