Wednesday, July 15, 2009

It's not over till the fat lady eats cereal

If you're forced to watch a lot of the Cartoon Network as I am, you've probably seen this opera-inspired spot for Cocoa Puffs:

Kinda funny, and you have to give the ad agency credit for still being able to dream up new scenarios after 40 years of the same basic premise. However, even given that, it's still a bit of a curious choice. Since opera is far out of mainstream culture right now (at least since "Fraiser" left the air waves), I'd have to assume that the agency was trying their spin on this classic late-1960s commercial for rival Kellogg:

Being a full 30 seconds longer than the Cocoa Puffs spot (as the standard commercial was back then), the spot was able to build a more interesting story beyond just the usual product pitch. Nothing like friction with the mother-in-law to generate comedy (at least back in the '60s).

Still, I can't help wondering if both these kids' cereal spots owe their existence to high-brow/low-brow mash-up of this 1957 classic, "What's Opera, Doc?":

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