Tuesday, October 13, 2009

More real people, unscrubbed

Back in my first post in January 2008, I showed this ad, as an example of the recognition (and celebration) of "real people" that's been absent in modern advertising (except as a source of humor, over-romanticism and post-modern irony). Here's another ad I recently discovered from that same campaign:



Contrast that with this spot two decades later. Similar laundromat setting, a similar depiction of an overweight laundromat lady (around :46) -- but here, she -- and the others -- are just used as visual shorthand for the prim, traditional sensibilities our counter-cultural jeans-washer offends:



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