Newspapers And "Aditorial Content"
My, my, the hand-wringing and rending of garments over the L.A. Times' recent running of an ad (thinly) disguised as news content on its front page. As reported by the NY Times:
The ad, for the new NBC show “Southland,” was written and designed to look like a news article, chronicling the “Southland” protagonist’s patrol in Los Angeles. The promotion ran on the lower half of the paper’s left column, with the headline, “Southland’s Rookie Hero.” Forming an L, a horizontal ad for the show ran across the bottom of the page. The top of the column was labeled “Advertisement,” and included NBC’s peacock logo.
It is the first time the newspaper has run a mock news column on its front page as an ad, although the paper has been running front-page ads since 2007.