The Accountability Factor
"When you come down to it, creative people are idea machines. And that can be liberating. It can also be intimidating. Brainstorming is always easier without the threat of deadlines or humiliation looming over you. Somehow, you can always come up with ideas for someone else’s projects instead of your own..."
Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.
Labels: ad agencies, Copywriting, creative people, Creativity, Podcast, The '80s