tag:blogger.com,1999:blog-5142046509943882010.post5658503465300100226..comments2024-01-22T08:23:44.668-06:00Comments on Craig McNamara writes: Avis Analysis - part 5Craig McNamarahttp://www.blogger.com/profile/07501704518887067119noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5142046509943882010.post-36990191969609156482008-05-28T14:12:00.000-05:002008-05-28T14:12:00.000-05:00The ads were forcibly retired, according to the Av...The ads were forcibly retired, according to the Avis campaign history I read. DDB's Bill Bernbach was surprisingly nonplussed by the campaign when he presented it, and it's possible it was because he sensed how easily it could be checked by Hertz. Apparently, when Hertz finally fired its first salvo back, Bernbach raged that "This morning, they're alive and we're dead!" Well, what's the saying -- "what burns twice as bright burns half as long"?Craig McNamarahttps://www.blogger.com/profile/07501704518887067119noreply@blogger.comtag:blogger.com,1999:blog-5142046509943882010.post-43029533613625144222008-05-18T10:15:00.000-05:002008-05-18T10:15:00.000-05:00Nice to see the trajectory of the Avis work. I ca...Nice to see the trajectory of the Avis work. I can't think of many campaigns that quit at the top of their game as it were.<BR/><BR/>(Enjoyable blog by the way. I shall be visiting often.)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5142046509943882010.post-8713783866707258582008-05-18T10:14:00.000-05:002008-05-18T10:14:00.000-05:00I just learned about this Avis ad campaign recentl...I just learned about this Avis ad campaign recently (I'd love to see France do a similar ad campaign referencing Italy). Interesting that Avis' new ads are a twist in the opposite direction. Dr. Tantillo did a post on this, saying that Avis has forgotten what should have been one of their central brand points - fidelity!<BR/>http://blog.marketingdoctor.tv/2008/05/08/tantillos-branding-bite-avis-ads-a-big-branding-mistake.aspxAnonymousnoreply@blogger.com