Saturday, April 13, 2013

Podcast: Two Odd Minutes #17


Episode #17: 
The Accountability Factor

"When you come down to it, creative people are idea machines. And that can be liberating. It can also be intimidating. Brainstorming is always easier without the threat of deadlines or humiliation looming over you. Somehow, you can always come up with ideas for someone else’s projects instead of your own..."

Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.

You can listen (and subscribe) to this podcast and upcoming episodes at the Craig McNamara, Writer web site or on iTunes.

Enjoy.

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Tuesday, January 1, 2013

Podcast: Two Odd Minutes #16


Episode #16: 
Getting Over The Underwood

"If you’ve hung around copywriters, chances are you’ve seen at least one battered old typewriter on a shelf in someone’s office...a mythic connection to the serious writers like Hemmingway or Sinclair Lewis – anyone, really, who wasn’t just toiling away writing ad copy for another disposable diaper or the latest women’s product..."

Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.

You can listen (and subscribe) to this podcast and upcoming episodes at the Craig McNamara, Writer web site or on iTunes.

Enjoy.




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Thursday, December 20, 2012

Podcast: Two Odd Minutes #15

Episode #15: 
Creativity In Office Hours

"Here’s the thing about creative people: one of the most creative things about us is our office hours.  Because, as hard as it can be to get a creative person on schedule, it’s almost impossible to get inspiration to do it..."

Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.

You can listen (and subscribe) to this podcast and upcoming episodes at the Craig McNamara, Writer web site or on iTunes.

Enjoy.

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Wednesday, August 1, 2012

Podcast: Two Odd Minutes #14

Episode 14: The Other 
Legacy of Braniff Airlines


"In a way, my career had come full-circle, because after some 25 years, I was focused on Braniff all over again. The first time it happened, becoming a writer, any kind of writer, was probably the last thing on my mind..."

Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.

You can listen (and subscribe) to this podcast and upcoming episodes at the Craig McNamara, Writer web site or on iTunes.


(And if you like to see the classic 1960s Braniff Airlines campaign I refer to, you'll find examples here and here.)
Enjoy.

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Wednesday, July 18, 2012

Podcast: Two Odd Minutes #13

Episode 12: Saturday Sessions


"If you don’t come in on Saturday, don’t bother coming in on Sunday. " If you think that’s largely symbolic of the proper work ethic for creating great advertising, you’re right. But if you think it’s to be taken as more than just symbolic, well, you’d be correct there, too..."



Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.

You can listen (and subscribe) to this podcast and upcoming episodes at the Craig McNamara, Writer web site or on iTunes.

Enjoy.

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Wednesday, July 11, 2012

Podcast: Two Odd Minutes #12

Episode #12: Star Power


"One of the benefits of working in advertising is that you get to be a little starstruck now and then; and to maybe work with a big Hollywood star...or more likely, a TV star, which is still impressive, especially if it’s someone from a show that people actually remember. "


Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.


You can listen (and subscribe) to this podcast and upcoming episodes at the Craig McNamara, Writer web site or on iTunes.

(To the Polaroid photo Craig talks about in this episode, go here.)

Enjoy.


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Friday, June 29, 2012

Podcast: Two Odd Minutes #11

Episode 11: Blowing The Dust 
Off My Portfolio


"In a corner of my home office, gathering dust, is my advertising portfolio. In the days before the Internet and digital media, this was how you shopped yourself to new agencies and clients – or perhaps more accurately, how you schlepped yourself..."


Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.


You can listen (and subscribe) to this podcast and upcoming episodes at the Craig McNamara, Writer web site or on iTunes.

Enjoy.

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Wednesday, June 13, 2012

Podcast: Two Odd Minutes #10

Ep.10: Dress Codes


"Blue jeans, tee shirts, flannel shirts. These, along with other items of clothing that come in and out of fashion, are the mainstays of the creative wardrobe. And make no mistake, among creative people, it’s a dress code that can be as just as rigid as that of any Wall Street investment bank..."


Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.


You can listen (and subscribe) to this podcast and upcoming episodes at the Craig McNamara, Writer web site or on iTunes.

Enjoy.

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Wednesday, June 6, 2012

Podcast: Two Odd Minutes #9

Ep. 9: "Bad Fortune"

"One of the handicaps in being a young advertising writer is that you’re often struggling to channel the perspective your audience, who can have a mindset that’s very different from your own limited life experience... Take, for instance, the time I convinced the accounting department to let me turn everyone’s pay envelope into what I called Fortune Checks...” 

Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.

You can listen (and subscribe) to this podcast and upcoming episodes at the Craig McNamara, Writer web site or on iTunes.

Enjoy.

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Wednesday, May 30, 2012

Podcast: Two Odd Minutes #8

Ep. 8: "The 
Agency-Go-Round"


“So you’ve worked at eleven ad agencies,” she said, probably wondering about my seeming inability to hold down a job for any length of time. “Oh, but that’s eleven agencies over fourteen years,” I clarified, as if that would somehow make my work history look any less erratic...


Craig McNamara shares humorous stories and inside observations about advertising, ad agencies and creative people, drawn from his 25-plus years as a professional advertising writer.


You can listen (and subscribe) to this podcast and upcoming episodes at the Craig McNamara, Writer web site or on iTunes.

Enjoy.

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