Craig McNamara writes

As a panelist on a TV talk show, ad man and creative revolutionary George Lois was once asked to define advertising. After listening to the more scholarly definitions offered up the other ad execs on the panel, George commented, “I think these guys and me are in a different business,” and offered a more blunt, visceral definition.    Lois:  “Advertising is poison gas. It should bring tears to your eyes. It should unhinge your nervous system. It should knock you out.” 1   That’s George in a nutshell. Visceral. Bombastic. But in a less provocative mood, he summed his approach up this way:    Lois:  “The common denominator of all my work is the unremitting quest for The Big Idea, because The Big Idea – a surprising solution to a marketing problem, expressed in memorable verbal and/or graphic imagery – is the authentic source of communicative power … [and] picks up force and speed because its element of surprise changes a habit or point of view.” 2 He capitalized the term quite intentional

What’s your favorite song by The Carpenters? That would seem to be a simple enough question – but when it comes to the ‘70s sister-and-brother duo, it can be a little more complicated. Because often, you don’t just have to choose a song, you have a choose a version. Richard Carpenter didn’t just sing harmony to his Karen’s lead vocals. As producer,  arranger, lyricist, and composer, he was deeply involved in the production of the tracks – and a bit of a perfectionist. So over the years, as their hits have been re-released, he’s used the opportunity to remix many tracks  to improve sound quality and add new instrumentation and flourishes – on songs like  Ticket to Ride ,  Top of the World , and  Superstar . And it hasn't been just Richard Carpenter re-doing works long after they’ve been completed. Think of Neil Sedaka, re-recording his 1962 bubblegum hit,  Breaking Up is Hard To Do  as a soulful piano ballad in 1975. Or the group Chicago, re-arranging their  25 or 6 to 4  into drum-