“New! Improved! Deader Than Ever!” — twice over
Advertising characters gather for the funeral of a beloved cereal mascot — but what’s behind his unexpected death? Is one of the mourners … a cereal killer? One of the frequent themes of play competitions is the short murder mystery. I wasn’t a huge fan of the genre, and I knew that any attempt by me to write a traditional, typical whodunit would pale beside other entries. Still, I was intrigued by the challenge. But I’d have to find a quirky hook for the story that would make it stand apart and be uniquely mine. What I came up with was a murder set in the world of advertising — more specifically, advertising characters , who exist alongside us flesh-and-blood humans (I don’t get into how; just accept it). It seemed like a fun idea — an offbeat scenario with larger-than-life characters and a mystery with an unexpected conclusion. The writing came fairly easily, but first, there were two big problems to solve. One was in characters. I wanted an assortment of stock advertising...