Saturday, March 21, 2009

Old wine ad in a new bottle

When an art form -- even an "illegitimate" one, like advertising -- has been around long enough, imitation and appropriation can happen unknowingly and probably, inevitably.

Case in point: This 1952 wine ad, employing an artistic illustration to impart sophistication and distinctiveness:

An approach surprisingly similar to the ads of Absolute Vodka some 30 years later:

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