He is the very model of the modern advertising man (2011 version)
Hawkeye Pierce is so last millennium. Back in 2008, I posited that Alan Alda's portrayal on the M*A*S*H series was the idealized image of how creative people in advertising view themselves: witty, irreverent, iconoclastic, hedonistic, slovenly and eccentric, but also capable and confident, dedicated and dependable, principled, tenacious, and when the chips were down, absolutely brilliant. But really, that was an image taken from an earlier era, when even flawed characters were always primarily defined by their inherent decency. The richer, more complex characters of television today provides an ever better template for those anguished souls battling for creative integrity in ad agencies: Meet Dr. House : Yes, another doctor (because don't we all view the creative process as a matter of life and death?) -- but while Hugh Laurie's Dr. House is as undeniably brilliant, intuitive and typically unshaven as Dr. Pierce, the similarities end there. Dr. Gregory House is impatien...