Face to face with my Surdyk's ads

A few months back, I was contacted by David Wojdyla, creator and curator of a blog commemorating the life and career of Ron Anderson, the storied creative director of Bozell Advertising and "the godfather of Minneapolis advertising." David and I both worked for Ron at different points, me in the 1980s as a copywriter in Minneapolis, and him in the 1990s as an executive creative director in New York. (Today, David is co-founder of ANDvertising Inc. in Chicago.

When David was looking for new material for the blog, he came across one of my award-winning Bozell ads for Surdyk's liquor store and asked me if I had other Surdyk's ads he could show. It seemed a little presumptuous to show off my work on a blog about Ron – but maybe not if I put it in the context of an advertising approach first laid down by Ron (and his copywriter partner, Tom McElligott) a decade earlier.

The link to my post is below – but if you aren't familiar with Ron Anderson, his career in advertising, and all the creative people he mentored and inspired, there's lots more to read on David's blog.


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