Which ad becomes a legend most?

"There are journeys that turn into legends" asserts this Louis Vuitton ad, presumably celebrating, albeit obliquely, Sean Connery's career.  

(click to enlarge)

Look closely and you may notice that the place/time copy following the headline seems to contain a little in-joke, Bahamas Islands, 10:07 -- 007, get it?  

Despite the weathered charm of Mr. Connery, the ad seems pretty generic and awfully weak on any real connection to the product being sold.  Not like this one from the beginnings of his journey, over four decades ago:

(Although, as noted here, this ad has its own drawback.)