A 1966 holiday ad for Jim Beam in anticipation of the upcoming James Bond film, "You Only Live Twice":
Where to begin, where to begin? How about with the awkward pairing of couplets (Should I be buying a gift for Sean Connery? Did I draw him in the Secret Santa?). It was, apparently, an ill-advised spinoff of a previous ad:
Still, Jim Beam is fighting the tides of pop culture if they think Bond will ever be identified with any other drink. Thanks to the conspicuousness of Smirnoff's vodka martini -- a relatively new, and thus, exotic, alternative to the gin martini -- in the first Bond film, "Dr. No," it was pretty much enshrined from the very beginning as his drink of choice (in the movies at least, which were far more influential than the novels). The preference was reinforced in the public consciousness with the memorable "shaken, not stirred" directive that was first spoken by Bond on film in "Goldfinger."