Fly Me Again
We referenced this ad campaign in an earlier post , but it really deserves its own entry. This memorable/notorious American Airlines campaign appeared back in 1971, at the behest of National Airlines' Lewis Maytag who sought to modernize the airline and the image of its stewardesses. (Yes, they were still known as stewardesses back then.) At the time, airline advertising had frequently based their messages on the friendliness and attentiveness of their stewardesses, but previous efforts tended more toward the chauvinistic end of sexism spectrum, treating them more like Ladies Of The Air than ladies of the night: (Despite the caveman ethos of the headline and illustration, if you click on the ad to enlarge it and read the copy, you'll see it's actually about men being so beguiled by their stewardesses that they often took them for wives -- after first mistaking wives for servants, I suppose.) But now, with the sexual revolution and women's liberation in full swing (an...
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