What's the Big Idea, George?

A big inspiration to me in the later stage of my career (why did it take me so long?) has been George Lois, advertising legend and self-described creator of "The Big Idea."

(And it's not just his ideas. Everything about George Lois is larger than life.)

About 10 years ago, I put together a short presentation on some of his notable "Big Ideas" that looked beyond just an ad and made greater impacts on consumers and the marketplace. Take a look; maybe you'll be a fan, too.


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