Advertising's Hero Worship (part 2)
Continuing our look at the often irreverent, sometimes cynical treatment that today's advertising creatives gives to the superheroes of its youth:
Today, Batman -- the Dark Knight, or as he was known in simpler, more innocent times, the Caped Crusader and one-half of the Dynamic Duo. We all know the legend by now: Young Bruce Wayne, permanently traumatized by witnessing the murder of his parents, devotes a lifetime of training -- and a tool-belt full of gadgets -- to waging an endless war on crime.
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