Milking current events

One nifty way to give your ads a little extra bounce is when you can tie into current news or cultural events. Obviously, the more relevant your product is to the event, the better -- but sometimes, all it takes is just the right well-chosen phrase.

For instance, can you guess when this ad ran:

Comments

Popular posts from this blog

TV star skewers Minneapolis advertising egos

Not just hyperbole

Lois and Ogilvy on The Big Idea