The eye has it
I'm sure the client loved the idea of literally putting a happy face on the idea of being an organ donor, but somebody at the agency should have realized that this creepy ad from 1991 kind of falls into the area of sending the opposite message they intended. Instead of easing the creepiness factor of donating your innards, this ad makes it seems like they're going to start harvesting your organs while you're still alive (and you're supposed to be happy about it).
UPDATE 4/18: This 2004 ad makes it clearer -- and even less appealing. Please note what I said about being smart enough to know when your jokey ideas should stay on the layout pad.
Welcome to my guests from Copyranter. While you're visiting, check out other posts here. If you like what you read, bookmark my site and come back again.