The eye has it

I'm sure the client loved the idea of literally putting a happy face on the idea of being an organ donor, but somebody at the agency should have realized that this creepy ad from 1991 kind of falls into the area of sending the opposite message they intended.  Instead of easing the creepiness factor of donating your innards, this ad makes it seems like they're going to start harvesting your organs while you're still alive (and you're supposed to be happy about it).

Comments

Anonymous said…
Did anyone proof the copy on the 2004 organ donor ad?
WHAT? nobody saw that? I wonder WHAT the f@#k they were talking about. WHATever!
April 24, 2008 at 1:24 PM
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