Wednesday, August 6, 2008

Advertising's Hero Worship (part 3)

In which we discover that modern advertising's superhero cynicism isn't limited only to those heroes of the past.

Case in point: Elasti-Girl from 2004's "The Incredibles."  

Secret identity:  Helen Parr, part-time crimefighter, full-time wife and mother, and -- according to this ad for a foreign film festival -- occasional gumshoe:

(By the way, the headline translates to "Annoyed with Hollywood cliches?")

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