Here's Jay Schulberg of Bozell Worldwide on presenting their new milk campaign to Charlie Decker, of the National Fluid Milk Processors:
"Charile loved the milk mustache campaign but had one request. Could you look at it using celebrities?"
(From "The Milk Mustache Book: A behind-the-scenes look at America's favorite advertising campaign," 1998. And that's actress Nastassja Kinski
in the 1995 ad above, by the way.)