Wednesday, January 23, 2008

That's one for the clients

Here's Jay Schulberg of Bozell Worldwide on presenting their new milk campaign to Charlie Decker, of the National Fluid Milk Processors:

"Charile loved the milk mustache campaign but had one request.  Could you look at it using celebrities?"

(From "The Milk Mustache Book: A behind-the-scenes look at America's favorite advertising campaign," 1998.  And that's actress Nastassja Kinski in the 1995 ad above, by the way.)


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