Craig McNamara blogs and podcasts about advertising and working in advertising
Thursday, January 31, 2008
Who says nobody reads long headlines?
I'll bet once you started reading this 1970 ad (from Britain's Health Education Council), you didn't stop until you reached the end. And then maybe even went back and re-read parts of it all over again.
Craig McNamara, writer, has over 25 years experience in creating advertising, including 14 years at several of Minneapolis' best-known ad agencies. His work has won awards in both local and national award shows. He's also the author of a book on Minneapolis/St. Paul history and culture. You can find out more about him and view his portfolio at craigmwriter.com.
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