Meet The Unswitchables
Mangled grammar aside, you gotta give Tareyton Cigarettes 1963 campaign points for chutzpah:
With the competition of cigarette brands heating up, Tareyton's slogan was designed to push the loyalty of their smokers. The words, though, would probably have not as been as effective had they not been accompanied by the photos of proud Tareyton smokers -- both men and women -- sporting black eyes. (Yes, it was just makeup, but even so, looking back with forty-five years of hindsight, it's still hard not to look at the above image and think of domestic violence. It probably occurred to some readers back then, too -- though few people probably voiced any concerns publicly.)
By the way, the same ad man who gave us this admittedly clever mnemonic -- James Jordan, who died a couple of years back -- also was behind Wisk's well-remembered (if screechy) "Ring around the collar" slogan. Ring around the collar. Ring around the eye. I sense a pattern here.
"Us Tareyton Smokers Would Rather Fight Than Quit."