Monday, July 21, 2008

The Monday funnies

Here's a decidedly comic approach to advertising:

This type of comic strip -- using photos instead of drawings -- are known as Fumetti (after the Italian term for the same, though they also included drawn comics). The Fumetti style was always more popular abroad than here in America; for some reason, it always seemed to combine the worst aspects of each medium -- leaden, expository dialogue and the images of vigorous overacting. That, of course, made it ideal for 70s advertising, especially in ads targeted to the less educated; appropriately, those ads were often found in comic books of the era.

(Another Fumetti of somewhat higher quality was recently highlighted in this posting.)

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