Monday, July 14, 2008

A real Swinger

I liked this spot when it first ran in 1965 and, seeing it again after 40-plus years, I have to marvel at the multiple audiences the spot courts simultaneously.



First of all, we start with a gal sauntering in a bikini bottom, guaranteed to appeal to youth and middle-aged men alike (each group naturally interested in swinging, though perhaps in different meanings of the word).  Then there's the guitar heavy jingle, contemporary enough for the kids, but middle-of-the-road enough for mom and dad -- and irresistibly catchy with the female singers' yeah-yeah's and their repetition of the product name.)  And just when you think the spot is just getting a little too wholesome in its depiction of modern teens, here comes the musical bridge for some jangly rock-and-roll, wild dancing and lots of cavorting on the beach (with a big "YES" as one couple is photographed getting friendly in the sand).  Then the whole thing is wrapped up with an all-ages romantic shot of a couple walking away in the surf.

Go ahead.  Play it again.  I know you want to.

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3 Comments:

At July 14, 2008 at 8:32 AM , Blogger Trench Malloy said...

Ali McGraw, Cheryl Tiegs and Barry Manilow are featured in this commercial. I'll let you figure out who is who.

 
At July 14, 2008 at 10:21 AM , Blogger Craig McNamara said...

You got me, Trench. I'd say it's Ali taking the first picture; Cheryl's the blonde in sunglasses in the picture of the three girls; and Barry probably composed the jingle; but I'm guessing at all of these.

(I guess I'm not the not the resourceful gumshoe that you are!)

 
At July 14, 2008 at 1:34 PM , Blogger Trench Malloy said...

Ali, yes.
Cheryl, behind the camera (split second in the middle).
Barry, singer (ostensibly).

 

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