Advertising minimalism -- art director version
Yesterday's all-type ad was more of a rarity. (By the way, just because an ad is composed of words alone doesn't make it truly minimalist; by that term, I'm referring to ads where how the type itself is set helps create the whole communication.)
More often, minimalist ads take the form of a self-explanatory photo or graphic, such as the ad pictured above. I chose this particular one over the dozens that are in books for a perhaps not so obvious reason. Most minimalist ads suffer from lack of ambition, settling mainly for a visual pun or other non-verbal gag that really accomplishes little more than calling attention to itself and raising awareness of the product.