Deconstruction on Madison Avenue: Is the long-copy ad dead?

Tuesday, June 10, 2008

Is the long-copy ad dead?

Contrary to the conventional wisdom of our short-attention-span culture, the long-copy ad isn't obsolete...

City Gallery, 1997

Folha de S. Paulo Newspaper, 1998

Yellow Pages, 1996

...except now, long copy is just another design element.

Labels: Ads, Copywriting, Creativity

2 Comments:

At June 13, 2008 at 5:30 AM , anthony abdool said...: Are consumers meant to read the copy in ads like these? Shouldn't we at least make it easy for them to do so?
At June 17, 2008 at 11:46 PM , Craig McNamara said...: No. And apparently no.

It's that one-picture-is-worth-two-thousand-words expression taken literally, I suppose.

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: Name: Craig McNamara; Location: MInnesota, United States

Craig McNamara, writer, has over 25 years experience in creating advertising, including 14 years at several of Minneapolis' best-known ad agencies. His work has won awards in both local and national award shows. He's also the author of a book on Minneapolis/St. Paul history and culture. You can find out more about him and view his portfolio at craigmwriter.com.

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Deconstruction on Madison Avenue

Tuesday, June 10, 2008

Is the long-copy ad dead?

2 Comments:

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