Is the long-copy ad dead?

Contrary to the conventional wisdom of our short-attention-span culture, the long-copy ad isn't obsolete...

City Gallery, 1997

Folha de S. Paulo Newspaper, 1998

Yellow Pages, 1996

...except now, long copy is just another design element.


Anonymous said…
Are consumers meant to read the copy in ads like these? Shouldn't we at least make it easy for them to do so?
Craig McNamara said…
No. And apparently no.

It's that one-picture-is-worth-two-thousand-words expression taken literally, I suppose.

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