Monday, February 18, 2008

And that's the way it was...

I guess when your client is "the most trusted newsman in America," you can get away with this 1964 ad.  Still, it shows quite a level of confidence and daring by CBS to quote their star anchor's commitment to hustling for the story -- "Nothing replaces two feet in motion." -- under a photo that pictures the exact opposite.  Yet there is something undeniably compelling about seeing the paterfamilias of network news in this candid, unglamorous pose (he even has a pipe in his mouth, though it's hard to tell at this size).  The copy, of course, goes on for some length about Walter Cronkite's credentials, before finally assuring us, "As for those feet on the desk, don't be misled.  He's just recharging his batteries."  

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