Wednesday, February 20, 2008

Shiny new ad

"Double your room height." suggests this 2004 British ad for the Australian-made Mr. Sheen floor cleaner.  Simple, effective and (appropriately) clean layout.  A message with timeless appeal, although the loft setting of painted brick, factory windows and restored wood floor certainly locks it into the modern era.  Mr. Sheen is not to be confused with America's Mr. Clean, by the way.  Mr. Clean is, of course, a smiling bald genie; Mr. Sheen is a smiling bald man.  Except in Britain, where Mr. Sheen is WWI-era biplane pilot.  And where Mr. Clean is known as Mr. Proper.  And where there's another cleaning product called Mr. Muscles. Got all that?

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