Avis Analysis - part 4
Continuing our look at some of Avis' hits and misses during the seminal years of the famous "We Try Harder" campaign.
Not that they were alone in their sexism at the airport:
Avis only did marginally better with their earlier ad below. Even with a message that (presumably) wasn't meant to be suggestive, they end up there anyway. "...strip her..." it begins and goes downhill from there:
The fourth paragraph: "When you wear a button that says "We try harder," and somebody tells you to take it off, they're telling you something about yourself." And when an ad agency writes copy like that, they're telling you something about themselves, too.